Diddy and Tyler Perry enter into race to buy BET network


Diddy, Tyler Perry, and Byron Allen have all shown interest in purchasing Black Entertainment Television (BET), which is reportedly up for sale by Paramount Global. Sources close to Diddy have revealed that he is exploring the opportunity to buy BET as part of his strategy to establish a Black-owned global media powerhouse. However, Paramount is not currently in talks with any potential buyers, including Diddy, Tyler Perry, and Byron Allen.

Diddy, who already owns the REVOLT network, is particularly keen on BET’s return to being a Black-owned brand, believing it is beneficial for the business, culture, and building wealth in the Black community. On the other hand, Tyler Perry, who currently has a minority stake in BET, has a longstanding relationship with the network.

The sale is said to be aimed at funneling more resources into Paramount+ and Pluto TV. Diddy’s REVOLT network, which was launched in 2013, hosts various television and digital series, reaching 80 million households with 42 programs on their slate.


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